#Souk Al Sayarat Magazine

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Proton Saga: A New Milestone for Local Manufacturing in Egypt

Cairo, Egypt – In a groundbreaking move that redefines local manufacturing standards in Egypt’s automotive sector, the country witnessed the launch of the new Proton Saga today. This marks the first locally assembled vehicle from the Al-Arab Al-Suwaidi Automotive Manufacturing Complex (ESAF), representing a significant leap forward in the strategic drive to enhance national production and…

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Daimler Truck Middle East Africa EliteClass 2024 Awards Ceremony Celebrates Excellence in the Commercial Automotive Industry

Dubai, UAE – The highly anticipated EliteClass 2024 Awards Ceremony brought together 40 Daimler Truck Business Partners for a night of recognition and celebration. Held at the One&Only Royal Mirage, the prestigious black-tie event honoured top-performing General Distributors who have demonstrated exceptional performance, dedication, and commitment to excellence in 2024.   The EliteClass 2024…

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Nissan Egypt defies ordinary to become first African market to introduce the UK built New Qashqai as it reveals the New Juke

Cairo, Egypt – Nissan Egypt has officially launched the new Nissan Qashqai and Nissan Juke at a special event at El Gouna on the Red Sea attended by journalists and automotive industry leaders. Built in Nissan’s cutting-edge Sunderland plant in the United Kingdom, the new models have made their debut in Egypt, boasting refreshed designs and advanced technological features, enhancing comfort and…

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Daimler Truck focuses on growth in the defence sector

Leinfelden-Echterdingen, Germany – Daimler Truck follows a clear growth strategy in the development, production and sales of military commercial vehicles for logistics applications. With the introduction of new vehicle variants and the further qualification of the existing sales and service network, Daimler Truck wants to respond even faster and with a broader range to customer requirements from…

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MANSORY Presents Complete Conversion Based on the Rolls-Royce Ghost V12

MANSORY Presents Complete Conversion Based on the Rolls-Royce Ghost V12

Brand, Germany – For more than 30 years now, the stylish combination of luxury and performance has been the outstanding attribute that distinguishes every complete conversion from MANSORY in a special way. Thus, the latest creation of MANSORY seamlessly joins the long and successful line of predecessors of MANSORY’s refined luxury automobiles. The “Rolls-Royce Ghost MY2021” combines these worlds…

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F1 Clienti Masterclass, New Frontier for Track Customers

F1 Clienti Masterclass, New Frontier for Track Customers

Maranello, Italy – The first session of the F1 Clienti Masterclass, a new F1 Clienti department initiative for Prancing Horse F1 car owners, took place last Wednesday at Mugello.   The advice of the programme’s two exceptional tutors, Marc Gené and Olivier Beretta, and the support of Corse Clienti and the Scuderia Ferrari technicians and engineers, allowed customers a more advanced use of their…

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Bugatti Divo – Final Model Delivered to Customer in Europe

Bugatti Divo – Final Model Delivered to Customer in Europe

Molsheim, France – Bright EB 110 LM Blue contrasted with Dark Blue carbon, together with matte gold metallic wheel rims – the choice of colors used for the Bugatti Divo is as unique as the vehicle itself. The last of only 40 units is now leaving the Atelier in Molsheim, meaning another milestone has been reached in the more than 110-year history of the French luxury brand.   This brings to an end…

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FIA World Touring Car Cup – Round 5/ Race of Spain 1: Tarquini beats home hero Azcona

FIA World Touring Car Cup – Round 5/ Race of Spain 1: Tarquini beats home hero Azcona

Aragón, Spain – Gabriele Tarquini scored his first WTCR − FIA World Touring Car Cup victory for two years by leading all the way from pole position in the reverse-grid Race 1. The veteran Italian, whose last win was at WTCR Race of Hungary in 2019, headed home hero Mikel Azcona to score a hard-earned triumph in his Goodyear-equipped, BRC Hyundai N LUKOIL Squadra Corse-run Hyundai Elantra N TCR at…

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New PEUGEOT 9X8 Hypercar – Designed to Race!

New PEUGEOT 9X8 Hypercar – Designed to Race!

Paris, France – PEUGEOT has taken the wraps off the new 9X8, its latest-generation Hypercar challenger which is poised to make its competitive debut in the FIA World Endurance Championship (FIA WEC) in 2022.   Powered by a hybrid power unit which drives through all-wheel drive transmission, this hyper-efficient prototype fits perfectly with PEUGEOT’s NeoPerformance strategy which is geared to…

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Bugatti Chiron Sport ‘Les Légendes du Ciel’ meets Dassault Rafale Marine: A match-up of Two Superlatives

Bugatti Chiron Sport ‘Les Légendes du Ciel’ meets Dassault Rafale Marine: A match-up of Two Superlatives

Molsheim, France – The driver and the pilot both look ahead, highly focused. They wait for the starting signal. The famous French Tricolor drops and moments later, the asphalt begins to vibrate. The two set off alongside one another. The driver and the pilot look into the horizon and go full throttle. With tires on smooth tar, two engines ignite their afterburners and proverbially light up the…

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High Voltage Ferrari: wheelsandmore Provides Ferrari SF90 Stradale with A Massive 1118 hp

High Voltage Ferrari: wheelsandmore Provides Ferrari SF90 Stradale with A Massive 1118 hp

Baesweiler, Germany – The Ferrari SF90 Stradale is not only the first plug-in hybrid from Ferrari, but also the first super sports car from Maranello with a rated power of 1000 hp. Electric and super sports car – that still doesn’t really go together in our minds!? Yes, they do now!   wheelsaandmore takes one of the fastest production cars in the world, the Ferrari SF90 Stradale and makes it even…

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Toyota to Reproduce Spare Parts for the Land Cruiser

Toyota to Reproduce Spare Parts for the Land Cruiser

Toyota City, Japan – TOYOTA GAZOO Racing has announced that it will reproduce spare parts for the Land Cruiser in celebration of its 70th anniversary. The parts will be reproduced for the 40 Series Land Cruiser, which was produced between 1960 and 1984, as part of the GR Heritage Parts Project.   The project reproduces spare parts that have been discontinued and sells them as genuine parts…

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ExxonMobil and Porsche Test Lower-Carbon Fuel in Race Conditions

ExxonMobil and Porsche Test Lower-Carbon Fuel in Race Conditions

Irving, TX – ExxonMobil and Porsche are testing advanced biofuels and renewable, lower-carbon eFuels, as part of a new agreement to find pathways toward potential future consumer adoption. The first iteration of Esso Renewable Racing Fuel is a blend of primarily advanced biofuels and is specially formulated by ExxonMobil’s in-house team of scientists and engineers. Analysis indicates the…

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Thirteen Ferraris Start at Brands Hatch

Thirteen Ferraris Start at Brands Hatch

Brands Hatch, UK – The third season of the UK Ferrari Challenge kicks off at Brands Hatch, the scene of the opening races in the previous two years. The iconic Kent track will welcome thirteen 488 Challenge Evos, new to the British one-make series.   Excitement is the key ingredient of this series, and it certainly won’t be in short supply with appearances from the 2020 reigning champion, Trofeo…

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Saudi Dakar Rally 2021 – Stage 6: Barreda and Sainz tame the sand

Saudi Dakar Rally 2021 – Stage 6: Barreda and Sainz tame the sand

Ha’il, KSA – In the heart of Saudi Arabia, Ha’il was for a long time the crossroads of the trade routes between the country’s main cities. Over the last ten years, it has especially become the capital of all-terrain rallying, where an active community of enthusiasts has boosted the discipline’s development.   On the way there from Al Qaisumah, the Dakar competitors will have understood why the…

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BMW Group wins iF Design Gold Award 2021 for the design presentation of the BMW iX

BMW Group wins iF Design Gold Award 2021 for the design presentation of the BMW iX

Munich, Germany – The BMW Group’s #NEXTGen 2020 streaming event excited fans of the BMW, MINI and BMW Motorrad brands around the world, but also impressed experienced design experts.   Indeed, a jury assembled by the German Design Council named the innovative presentation format as an iF Design Award 2021 winner in the Communication discipline. The Gold Award – the highest distinction in the…